FREQUENTLY
ASKED QUESTIONS

planning + design

  • Our full service, comprehensive event production and design services are billed at a rate that is equal to a percentage of your overall event expenses that Wile Events has the responsibility of performing and managing. After the initial consultation, that rate will be proposed and a minimum spend assigned to dedicate our studio and team to your event, based on the scope and scale of the production.

    For a la carte floral and event branding inquiries, a minimum spend is required to exclusively book our studio. That minimum will be determined on our initial call once we have an understanding of your preliminary vision.

  • Social media is a blessing and a curse when it comes to inspiration for our clients. Our job is to create an event design that speaks to your individual personality, style and interests, not replicate someone else’s vision. Sure, we’d love to review imagery of anything you’re drawn to as a jumping off point but our in-depth design process will render a far more personalized result. If your guests walk in and gasp, “this is so you” then we’ve done our job.

  • Our design studio is based in New Jersey but we have produced events all over the country. Our network of preferred vendors and industry professionals is far reaching, and we’ve produced incredible events from New York City, Connecticut and Massachusetts to Colorado, Arizona and California- to name a few. We absolutely love to travel and draw inspiration from the unique spirit of a new locale. Planning a destination affair? Our passports are already packed.

  • Ahhh friendors. Working with a friend or family member who is either an industry professional or a novice looking to extend the favor of their service to you for your event usually comes with a variety of unforeseen strings. It also makes for tricky navigating when your expectations aren’t met and it needs to be voiced in a professional manner. We prefer to partner with tried and true experienced event professionals so we can ensure the quality of the final product meets your expectations and our standards. Feel free to blame your wedding planner and let your cousin/college roommate/colleague enjoy the wedding task-free!

floral design

  • Sing it sister. Not only are the costs of organics at an all time high, but floral design is an extremely high touch, perishable product, as well as an in demand commodity that is subject to fluctuating availability and pricing.

    There are also many attributes to consider such as experience, level of artistry and capability of the vendors you hire. Our team is comprised of top tier, award winning floral designers with many years of experience producing luxury events across the country and they are passionate about creating artful environments that tell our clients design narrative.

    After carefully selecting and sourcing varieties from the finest growers based on client-specific color scheme, style, seasonality and availability, our studio processes each stem to ensure each is event worthy and at its peak performance. Then the design team gets started - arranging each piece per the custom recipes we’ve written, packaging them safely for delivery and storing them at optimal temperatures. This entire process can take over a week to complete from delivery of raw materials to installation at your event plus the labor that goes into creating high impact moments on the day of.

    Many hours are put in behind the scenes to create exceptional and beautiful experiences with organic materials and should be considered when establishing your floral investment.

  • Sure! But some important points to consider. Our studio specializes in designing for the season and we carefully select blooms that fit your style and color palette that will be in abundance and in peak performance mode during your event week. To create a mockup design out of season will not only be costly but may not be a true reflection of the product we will have access to during your event.

    Additionally, we’ll need to order in excess to execute a single design. Wholesale organics are sold by the bunch not the stem, so while a centerpiece recipe may include 2 peonies, we’ll need to order a minimum of 10 which creates waste and increases our carbon footprint.

    If you feel very strongly about having a mock-up then we will happily oblige and get you as close to your day-of vision as is available at the time of the mock-up.

    While the design team labor to create a mockup is complimentary, we respectfully ask that our clients reimburse our studio for the wholesale cost of the materials, which may be considerable depending on the size of the design.

    We take great care in creating the most in depth design boards, pulling imagery of flower varieties, arrangement styles and container options so you can get the best virtual sense of how your designs will look in real life and can trust that we understand your vision and will be able to expertly carry that out on the event day.

  • The investment you apply towards your floral design should be in direct correlation with the level of artistry and embellishment you have your heart set on, as well as the size of your guest list.

    It is also worth noting that the best designers will take careful consideration in making sure that the aesthetic they are proposing is appropriate given the size and scale of the environments in which they will be showcased for maximum impact.

    Each clients vision is carefully considered when determining a realistic spend with regard to floral design.

    We generally find ourselves the best fit with clients whose overall design/aesthetic as well as love of flowers ranks higher on their list of priorities in relation to their complete event budget. We typically see clients dedicating 20% or more of their total budget in this area to achieve a well designed and bespoke experience, highlighting the finest blooms and leaving room for creative exploration to produce high impact moments.

    If you’re unsure of your vision or if what you’re looking for falls within the above, you can always reach out for a more in depth chat with our team!

INVITATIONS

  • Each project is custom and pricing is dependent on a number of factors including complexity of design, production methods and material choices. During the consultation process we will make suggestions to meet your design and budget needs, but our invitation clients spend an average of $3,500-$5,000.

  • On average 2-3 months from initial consultation to delivery of completed printed items.

  • We can! We will organize inserts by guest, attach enclosures or embellishments such as belly bands, ribbon or wax seals, stuff, seal, and apply appropriate postage based on weight. A fee will be assigned based on complexity of the assembly and added to your final invoice.

  • If we are providing assembly services we will carefully package the completed lot and ship to you via a trackable shipping provider. We choose not to place invitations in the mail ourselves, because, well, USPS.

  • As artists we respect the skill and effort required to create unique designs. Copying another artists’ work is both illegal and unethical. We can certainly take a look a designs you are drawn to for inspiration, but if you’re looking for an exact replica we encourage you to reach out to that artist directly.

  • We prefer to start with a blank slate when developing a custom branding story for our clients to ensure the integrity of the final designs meet our standards and your expectations. After review, if your logo is aligned we will consider incorporating.

  • Yes, but depending on the production method you’ve chosen there may be a hefty fee to do so. If you’ve chosen letterpress or foil stamping the cost to produce a hard proof will be significant - nearly as much as the cost of the full order. A digital print can be run at no additional cost but will create delays in production.

    We take great care in creating the most realistic digital mockups for our clients so you can get a true sense of how the final product will look once printed and assembled.

    We’re also happy to send a curated sample pack so you can review paper types, weights, textures and colors.

  • Custom printing costs are driven by a number of variables but are mostly affected by costs of labor, methods of production and materials. Designs are printed on large scale sheets of paper which is ordered in bulk, on commercial equipment that is costly to own, maintain and operate, and trimmed to spec by hand. These standard costs, sometimes referred to as “setup fees” are relatively invariable, whether you are printing 1 unit of a design or 100. For these reasons you won't see a drastic fluctuation in pricing for additional units within a certain range and conversely, won’t see a great drop in pricing when ordering a smaller amount.